Archive for April, 2009

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Daterra Brazil Bruzzi

April 28, 2009

Brazil Bruzzi

Origin: Central Brazil (NW of Rio De Janeiro)

Process: Washed (Coffee is soaked in water before being depulped).

Tasting Notes: Smooth, with notes of almond and cherry, and a sweet, velvety finish.

About the Farm:

Crops are grown at about 3,800 ft, and this high altitude creates a bean that is unusually dense and sweet, with a clean, pleasant acidity.

Daterra is well known for innovation in coffee. They were the first producer to begin packaging their coffee not in traditional jute bags, which leave the coffee vulnerable to strong smells and flavors, but in vacuum-sealed foil bags. Their efforts have certainly raised the bar for standards of green coffee the world over.

Along with product innovation, Daterra is seriously working toward smaller ecological footprint by making efficient use of water with reclamation and treatment. They’re also committed to biodiversity, dedicating 50% of the land on the farm “preserved”. This provides animal, bug and bird habitat, and helps Daterra avoid problems like pest infestation and soil exhaustion, which are commonly associated with farming and monoculture. The family who own the farm also provides schooling and medicine for the children of their employees.

It’s no surprise, then, that the Bruzzi is UTZ Kapeh, Rainforest Alliance, ESALQ certified. Yes, you really can feel good about buying this coffee.

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ECX and Heartbreak

April 26, 2009

After years of working to make Ethiopian coffee some of the most sought after coffee on the planet, the government of Ethiopia has taken a giant step backward in an effort to step forward.

The Ethiopia Commodities Exchange, a government organization that is supposed to function rather like the Canadian Wheat Board, will provide warehouses where all the coffee in Ethiopia is to be collected and out of which it will be sold. This comes at about the same time India is dismantling a similar system which saw so much bad Indian coffee come into the market that I haven’t seen a Malibar or a Mysore on a specialty coffee menu for just about five years.

I suspect that, as with most government initiatives, the germ of the ECX was a good idea. The aim was probably to drive up the price of mediocre coffee by mixing it with higher quality coffee, and thereby get more money to more coffee farms. That’s a noble aim, but the actual effect is to drive roasters like us away from Ethiopian coffee.

Transparency is probably the single most important part of specialty coffee, and it’s certainly what sets specialty coffee apart from regular run-of-the-mill coffee. We work hard to develop relationships with farmers, to financially support farmers who produce outstanding crops. We’ll have no way to do this now.

Worse still, farmers who produce a bottom-rung crop may very well get the same amount of money for their beans as the farmers who produce top-quality coffees, which, let’s face it, is just absurd.

And finally, the only thing we’ll know about the coffee we get, if we order Ethiopian coffee (because all coffee farmers, except a few government owned farms, must sell their crops to the ECX) is that it came from the northern or the southern warehouses. That gives us no idea of its density (the higher altitude a coffee is grown the more dense and more sweet the bean tends to be), its process (washed coffees tend to have more citrus flavours and more clean body than sun-dried, for example), and will make profiling the roast more labourious. We also can’t be sure we’re actually getting a crop that is entirely new (as coffee ages it takes on the flavours of everything around it, including the jute bag it lives in).

In short, we can’t be sure we’re getting quality coffee and the efforts it will take to determine if we even want to roast and sell the coffee way overwhelm the pleasure of a moderately good but undependable sack of no-provenance Ethiopian coffee.

The fact is, we just won’t be buying Ethiopian coffee in the coming season. That’s a huge shame, because some Ethiopian farmers produce amazing coffee, coffee we’ve had before and coffee we’d like to have again.

I don’t understand why the government is standing in the way of the farmers and I dont understand how punishing farmers who’ve worked hard to produce amazing coffee is going to help Ethiopian coffee. If the government wants to help poor farmers with bad crops, could I suggest state-sponsored horticultural education rather than the ECX? The ECX is not only a good idea gone awry, it’s hearbreaking for coffee lovers, for roasters, and most of all, for farmers.

Edit: We’ve just heard from our brokers that some coffees that require transparency to be sold (like organic certified, for example) will still be able to keep their certification. This means there’s going to be at least a degree of transparency in the ECX. Better still, we’ve heard that farms that grow, process and export their own beans are exempt from the ECX, which means we might still be able to get single origin Ethiopian coffees, and that’s wonderful. It’s just too bad farmers like Bagersh, who’ve poured their money into growing and processing better coffee, and rely on an exporter, will be lumped, and probably lost, in the ECX.

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Home, Sweet

April 23, 2009

After a week of new and interesting coffee, there’s nothing like coming home and having a shot of your own. It’s the coffee equivalent of comfort food.

Logan and I have come home totally energized from our Atlanta trip (well, we’re physically tired but mentally pumped) so expect to see a few changes in the store, and expect to taste few changes in our coffee as we improve our brewing and storage methods.

If you’re coming into the store for beans, we still have a little of that Brazil Burruzi, the sweet, almondy coffee from the same folks who sent us the amazing DaTerra we had a few months ago. We’ve also got a little of the natural Ethiopia. As to the Ethiopian – if you’re a fan you should grab it while you can. Things are changing over there, and not for the better. Stay tuned for a post that will explain the ECX (it’s scheduled for Sunday) and what it means for folks like us. The long and the short of it is: Things don’t look good for Ethiopian coffee next year.

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Good bye!

April 21, 2009

Good bye Atlanta!
We flew out of the Altanta airport at four pm on Monday, and managed to run into Jenny from Dublin, who worked like a Roman all weekend, and the guys who ran the Slayer booth. We got in late, the Slayer guys were on their way to Calgary and had five minutes to get to their plane at the time we landed, so I suspect they ended up on a later flight.

It’s been a big weekend, a really big weekend, and we’ve learned a lot. Regular service on this blog is going to resume, so if you want to hear any Atlanta stories, you’ll have to come down to the store and chat with us.

To the WBC: Thanks for everything, you guys did a great job!
To the blog-readers: Thanks for your comments and your enthusiasm!
To the folks of Atlanta: Thanks for your hospitality!

See everyone in London in 2010!

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Photopost

April 19, 2009

The competitors, as they placed, from sixth to first.

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5:41

April 19, 2009

The place was packed, so hot that the air conditioning came on at one and didn’t shut off for the duration of the final. I sat beside Gary, who professed himself not anxious at all, but kept leaning forward, folding his body like a hairpin to watch the competitors down on the stage.

There had to be fifteen hundred people in the hall, competitors, their support staff, the sponsors, the friends, the rest of us who came to watch the best baristas in the world work on the bar. When the competitors finished their set and the judges retired to consider their scores, the crowd surged toward the espresso bar and to take advantage of the booths in the exhibition hall. Exhibitors gave away five-pound bags of coffee, samples of beans, toffee, mints, pins, tampers, stickers, bags. Fifteen hundred sweaty, hung over baristas, lots of us still wearing the same pants we’ve been wearing all week long, lots of us covered in coffee and spilled beer, lots of us hopped up on caffeine, sneezing, coughing, calling out to friends, shouting encouragement, making commentary. But when Stephen started to call out the champions names, the hall was silent. I could hear the clatter of the keyboard of the AV booth just to my left.

In sixth place, Attila Minar of Hungary, who had such a good time on stage he actually danced at the bar; in fifth, Lee Jong Hoon of South Korea, who was utterly composed even despite a false start. In fourth place, Colin Harmon, the ex-banker turned barista who’s been in the business for one year and one day. In third place, Michael Phillips of the USA, who blushed when he heard everyone cheering for him. In second, Sammy Piccolo, who I thought was sure to walk away with the gold, and in first place, despite going 17 seconds over time, despite repulling a shot, despite a complex, difficult and multi-part signature drink, the new World Barista Champ is Gwilym Davies.

He’s the third champ trained by Square Mile, the second UK resident to win, and serious about specialty coffee. When asked if he wanted to say something to the watching world he said, “When we say specialty, can we mean specialty?”

You should have heard the cheers.

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Sunday, 8:30

April 19, 2009

Last night’s party started at Counter Culture, which as a lab in a gorgeous old building made of brick that stands in the renewed area on West Marietta road. The building itself, a big, solid mass of red brick, has been renovated. Its thick support beams stand silvery and exposed and they, in conjunction with massive corroded metal objects that were probably once industrial and have now been turned to art, make the building retro cool.

There were a few events going in the neighbourhood around Counter Culture, but you can always tell which group are baristas. They’re the ones with the tattoos and the piercings and a beer in one hand, and, if you listen, on nights like last night, you could hear them talking barista arcana: The new total-control pressure paddle on the Marzoco, the ECX and what that means for small farmers, where to go to pull shots after the beer runs out (Octane, as it turns out).

When we arrived the party had spilled down from the second-floor Counter Culture lab where food, drink and three espresso machines (a Linea, a Marzoco and a Simonelli) and a pile of grinders (Anfim, Mazzer and Robur). It trickled out the hallways, down the stairs, to the courtyard that bifurcates the building with a little garden and a pond. For the first time this whole trip, I got to pull myself a shot. It’s bizzare that surrounded by the VArd machines and constantly talking about coffee, I’ve actually had quite little of it. I poured myself a latte, because I set down the latte Logan made me and then couldn’t find it again (Logan also gallantly poured me a beer and hid it somewhere for me, but I never did find it). I probably drank two lattes at about elleven o’clock last night, so I returned to that tired-and-wired state that I’ve come to consider the hallmark of this trip.

The funny thing about baristas is that they’re not like other people. When people get together to party, they don’t typically spend all night talking about the nuances of their work. Baristas do. Everyone I met wanted to know what cafe I worked at, what I’d seen on the tradeshow floor, who I’d met, who I’d seen perform. No one talked about Atlanta, except in the where-are-you-going-let’s-get-a-cab context. The machines upstairs were packed. I had to use a combination of stealth and a winning smile to even get to one of them. The whole place smelled like coffee and everyone wanted to play on the machines and talk coffee. That, I think, is what makes coffee different from every other industry I’ve been in; it’s not really work, it’s something else. Something rather more wholistic and complete. I’ve never met a nine-to-five barista. If such a creature exists, they’re certainly not here.

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Saturday, 8:15

April 19, 2009

The only brewing device in the room is a pod coffee maker which, after Logan went out in search of something remotely resembling a vegetable, I played with. It’s a pretty simple little contraption, a micro-sized heater, two little baskets for the pods (well, closer to being shelves than baskets really), and a couple upside-down turned cups that sit directly under the brewer, rather than a pot.

Some of you know I brought a french press and some decaf to the show (and decaf drinkers take note – a decaf seminar at Discovery with the folks from Swiss Water is in the works) so I could feel like a part of the action and drink a little glorious brown stuff without feeling like my heart is going to explode out the back of my head. I had the idea, then, to use the pod brewer for hot water, as no hotel in North America ever provides its guests with a kettle (hoteliers take note!). Shouldn’t be hard to work the stupid pod brewer, right? I’m a barista, right? Podbrewer ain’t no thing, right?

The thing is, in the regular course of brewing in an industrial setting, or indeed, in my own home, I never have to remember to do anything to the vessel the coffee is going to be made into. Nor do I regularly operate by the light of one artfully placed lamp in a room made up of modern black furniture. Nor, indeed, am I usually using someone someone’s laptop to upload the photos from our cameras right by the brewer that did, in fact, overflow the upside-down cups and brew all over the desk.

The water, it turned out, was about the temperature of urine, so even if I had managed to catch some of that water into a cup and actually make a french press with it, I would have hated myself for drinking it. In the end I went down and got a pot of hot water from the restaurant. It’s probably what I should have done in the first place.

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Photopost

April 18, 2009

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Party at Octane

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A very quiet…

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…trade show floor.

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Tamara “Baggy Eyes” Sheehan cups baggy coffee.

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Logan “The Student” Gray shows off his pencil.

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Finalists!

April 18, 2009

They’ve just announced and the finalists are:

1. HUNGARY—ATTILA MOLNAR

2. UNITED KINGDOM—GWILYM DAVIES

3. CANADA—SAMMY PICCOLO

4. UNITED STATES—MICHAEL PHILLIPS

5. IRELAND—COLIN HARMON

6. REPUBLIC OF KOREA—LEE JONG HOO

For mugshots and info, go here.